Updated: May 2026
Our Team — Indonesia Luxury Phinisi Shipbuilding Specialists
Phinisi Factory is a curated Indonesia luxury tourism experience offered by Phinisi Factory: handpicked routes, vetted operators, transparent pricing, and 24/7 concierge support across Indonesia.
- What makes Phinisi Factory a premium experience.
- How Phinisi Factory curates exclusive access and concierge logistics.
- Routes, seasons, and pricing transparency — no hidden fees.
Meet Our Team of Maritime Experts & Heritage Keepers
The strength of Phinisi Factory lies in our unique fusion of local mastery and global expertise. Our team, with a combined leadership experience of over 85 years, is a carefully assembled group of master shipwrights, certified engineers, and luxury designers who share a single passion: to build the world’s finest Phinisi yachts, with projects valued from $1.5 million upwards. We invite you to learn more about the leaders guiding our vision.
Andi Satria, MBA
Chief Executive Officer
Credentials: MBA from INSEAD, B.Eng in Mechanical Engineering from Universitas Indonesia.
Bio: Andi is the visionary leader behind Phinisi Factory. After a decade in international finance, he returned to Indonesia in 2015, driven by a desire to apply modern business principles to a cherished national heritage. As part of the Juara Holding Group, Andi oversees strategic direction, investor relations, and ensures every project, often exceeding a 24-month build timeline, aligns with the highest international standards of quality and governance. His family hails from Makassar, giving him a deep personal connection to the maritime history of South Sulawesi.
Daeng Hakim
Head Shipwright (Panrita Lopi)
Credentials: Master Shipwright with over 45 years of practice in Tana Beru, having laid the keels for more than 30 vessels. Recognized by the local Konjo community as a Panrita Lopi (Master Builder) since 1998.
Bio: Daeng Hakim is the heart and soul of our shipyard. He is a fifth-generation boat builder who learned the craft at his father’s side. He leads the traditional aspects of construction, from selecting 20-meter Ulin (Ironwood) logs for the keel to performing the sacred keel-laying ceremonies. Daeng Hakim does not work from blueprints; he builds from memory and a profound understanding of the sea passed down since the 19th century. His wisdom ensures that every vessel carries the authentic spirit of the Phinisi.
Dr. Ir. Rina Lestari, M.Sc.
Chief Naval Architect & Engineer
Credentials: Ph.D. in Naval Architecture from Delft University of Technology (TU Delft, 2008), M.Sc. from Institut Teknologi Sepuluh Nopember (ITS) Surabaya. Certified Engineer (Insinyur Profesional Utama) by PII since 2012. Member of the Biro Klasifikasi Indonesia (BKI) Technical Committee for Vessels Under 500 GT.
Bio: Dr. Rina is the technical authority at Phinisi Factory. One of Indonesia’s leading naval architects, she specializes in modernizing traditional vessel designs, improving fuel efficiency by up to 15%. She leads the engineering team, responsible for creating technical blueprints, conducting hydrodynamic analysis (CFD), and ensuring every yacht meets BKI and SOLAS safety standards. Dr. Rina’s work is critical in integrating modern 550hp propulsion and navigation systems into the classic Phinisi hull form.
David Chen
Director of Business Development
Credentials: B.A. in International Business from RMIT University. Certified Project Management Professional (PMP) since 2016, having managed over $12 million in luxury vessel construction projects.
Bio: David is the primary point of contact for our international clients and investors. With over 15 years of experience in luxury asset development across Southeast Asia, he is an expert in cross-cultural negotiation and complex project management. He is fluent in English, Mandarin, and Bahasa Indonesia, and possesses a deep understanding of Indonesian investment law, including the processes of the Investment Coordinating Board (BKPM). David ensures a smooth journey for our clients, from initial inquiry to final handover. Contact him directly at bd@juaraholding.com.
Elara Wijaya
Head of Interior Design
Credentials: Bachelor of Interior Design from Bandung Institute of Technology (ITB, 2011). Completed specialized courses in marine interior outfitting in Viareggio, Italy, and has since designed over 2,500 square meters of luxury interior space across our fleet.
Bio: Elara leads the creative vision for the interior spaces of our yachts. Her design philosophy centers on ‘Nusantara Luxury’—a blend of minimalist elegance with rich Indonesian textures and materials. She works closely with clients to create bespoke interiors that are both beautiful and functional for a marine environment. Elara champions local artisans, sourcing hand-woven ikat from Sumba, carved teak from Jepara, and volcanic stone from Bali to create spaces that are uniquely Indonesian and undeniably luxurious.
Our extended team includes dozens of skilled carpenters, electricians, and finishing specialists who are the best in their field. To understand the principles that guide our work and research, please see our Editorial Standards and explore our flagship projects on the Phinisi Factory page.
Continue exploring Phinisi Factory:
Our Phinisi Factory Service ·
Meet Our Team ·
Editorial Standards ·
Methodology ·
Sustainability ·
Safety & Compliance
The ancestral art of Phinisi building
Deep within the sun-drenched shipyards of Sulawesi, where the air hums with the symphony of craftsmanship, the Phinisi Factory brings ancient maritime traditions to life. Our process begins not with blueprints alone, but with the profound knowledge passed down through generations of Konjo and Bugis master shipwrights. These artisans, whose ancestors navigated the vast Indonesian archipelago for centuries, possess an innate understanding of the sea and the timber that will tame it. We meticulously select sustainable Indonesian hardwoods, primarily Ulin (ironwood) and Teak, known for their exceptional durability and beauty, ensuring each plank contributes to a legacy that can endure for over 100 years.
While honoring these time-honored techniques, which include hand-carving and intuitive shaping, the Phinisi Factory seamlessly integrates modern naval architecture. This fusion ensures that while the spirit of the traditional Phinisi remains, each vessel meets the highest international standards for safety, stability, and performance. The keel-laying ceremony, a tradition dating back centuries, marks the true beginning of each build, a sacred moment where the vessel’s soul is believed to be instilled. This commitment to heritage, combined with contemporary precision, is what makes every Phinisi a masterpiece of engineering and art, recognized by UNESCO as intangible cultural heritage since 2017.
Engineering excellence meets artistic vision
Beyond the time-honored techniques, each luxury Phinisi emerging from our factory is a marvel of contemporary engineering and exquisite design. Our team of certified marine engineers and naval architects work in tandem with the master shipwrights, ensuring that every curve and joint contributes to both aesthetic grace and peak performance. We integrate state-of-the-art navigation systems, often costing upwards of $150,000, along with advanced propulsion, communication, and safety equipment. Rigorous testing and sea trials, typically exceeding 2,000 hours, guarantee that each vessel is not just beautiful, but also robust, reliable, and ready to navigate the most remote corners of the world’s largest archipelago.
The interior of a Phinisi Factory yacht is where artistic vision truly blossoms into bespoke luxury. Collaborating closely with our clients, our designers transform each space into a private floating sanctuary, reflecting individual tastes while harmonizing with the vessel’s traditional soul. From gourmet galleys fitted with professional-grade appliances to opulent master suites, dedicated spa areas, and fully equipped dive centers, every detail is meticulously crafted. We blend rich Indonesian textiles and artisanal furnishings with modern comforts, creating an ambiance that is both authentically local and unequivocally five-star, providing an unparalleled experience in luxury tourism across Indonesia.
Your bespoke journey begins at the Phinisi Factory
Envisioning a private sanctuary gliding through the turquoise waters of Raja Ampat or Komodo? Your journey starts long before you step aboard, right here at the Phinisi Factory. We invite
